Software Tribes is a newly launched social network that allows software engineers to collaborate with each other through a Twitter-like interface by posting an update, i.e. “What’s up?”

Currently in public beta, which mean software professionals can register an account with a professional purpose. Since Software Tribes is dubbed as a micro-blogging network for software professionals, therefore provided a place that enable this niche group of software professionals to meetup with each other, find projects, share knowledge and also join the groups in their area of interests or specialties. In the meantime, there are many groups be created, but the top group TIBCO, created for the discussion of TIBCO Software Inc., a company that specialize in helping companies achieve service-oriented architecture (SOA) and business process management (BPM) success apparently has only less than 20 members.

On the public timeline of Software Tribes, there aren’t many users engage in the threaded conversations as the number of active users on Software Tribes is still relatively small. For the time being, most of the users are based in India as the creator is from Hyderabad, India as well. However, it would be interested to come back to this new micro blogging service and check the growth rate of its user base when it slowly expand to other countries.

RSS (Really Simple Syndication) is a very common way to distribute or subscribe to the frequently updated Web content such as blog postings or news items. If you have a feed reader with you, and you use it quite often, you will find it most useful and well suite your news subscription purposes.

However, there are advanced use of RSS other than the aforesaid RSS reader. One of them is referred by us as RSS mixer. In technological settings, RSS mixer is by mean a very advanced RSS tool with some great set of options to help you to combine and filter feeds and do some conversion out of the results.

There is a RSS mixer called FeedMingle that worth a look. FeedMingle has an easy to use user interface and one of the great features is that you can use it without any registration. To use it, simply enter the feed URLs, and follow the instruction on its interface by giving your favorite feeds a title, FeedMingle will then combine all those feed into one. An online feed aggregator, if you want to, then you can copy and paste the code to your blog or Web site as a widget option. Also, theme design and short text options for the widget are available. But if you want to use the combined feeds for creating mashup, FeedMingle has already converted the feed URLs to RSS, Atom or JSON format.

In overall, I feel FeedMingle is a promising RSS mixer, and its interface is very easy to use, thus even the least technical savvy users will know how to mix their favorite feeds.

YUREEKAH is a Pune based startup that created to fill-up the gaps how one should position her online campaign in front of the world. It is still in Alpha phase, but open for use when you want to know more about a real-time competitive analysis of your online advertising campaign.

In their own words, today millions of ads run on millions of portals hourly. Imagine a world where you could identify where all your competitors are advertising, and use that information to decide how to advertise in the portals that best fit your brand — irrespective of geography, language, and time zone.

Meanwhile, YUREEKAH is dubbed as the world’s first search engine for the online media industry. It has been launched in this year as a breakthrough engine that help agencies, advertisers, small business owners, and publishers gain a “helicopter” insight on an online advertising era. Type in the keyword or brand you want to know in the search bar, YUREEKAH will then aggregate the relevant advertisements as well as which Web site an advertisement exactly has been placed to. No doubt, if you’re enter query and searching the ads outside the US, you might see less ads. This is because most of the advertisers or publishers like to put their ads regionally targeting to the US audience and US currently is the most competitive market.

In testing it, I typed in the keyword, i.e. “wal-mart,” it will show me all the portals or sites where Wal-Mart is currently advertising. Sometimes, after looking at some of the giants, you roughly have an idea what products will sell well, and which industry is a fairly or most-stiff competitive area.

There is a saying, “we do realize that everything competes with everything for an eyeballs.” In online advertising, a publisher or an advertiser need to do some analysis whether she can be competitive, and with this YUREEKAH, the online advertisement playing ground has been leveled since small publishers or advertisers could have the same access as the big giants. By knowing their competitors well enough, they’ll know how to beat their competitors as well as attract more potential customers to their sites.

To know more about YUREEKAH, it is a wholly owned subsidiary of 30Seven Holdings, owned by principles, Devaraj Southworth and Vishal Sharma. Also, it is an Indian search engine with corporate offices in Pune, India and New York.