Online survey has evolved over the recent years. However, for companies if they want to run their online survey within their sites, and not passing this task to some research agencies, then they can check out this app dubbed as the world’s first remote research recruiting Web app called Ethnio.
Ethnio, developed by Bolt | Peters, is a Web app allows companies to recruit participants from the Web for any kind of research for a fraction of the cost of a recruiting agency. All they need is a Web site that their target audience visits and a few minutes to customize the screener. Currently, there are some known issues appeared such as scrollbar and screengrab problems since it is relatively new in the market, but some reputable companies like Adobe, SONY have used its service for the sophisticated live recruiting.
As seen in the below, the online survey form is programing well in a single DHTML layer. The selected research participant can fill out the survey with the availability of text box, check box, or open-end question and etc. One of the common problems in conducting survey is the fakers and Ethnio is able to filter out the fakers by identifying the referring URL for each response.
Currently, Ethnio has three pricing options, free for first 20 recruits, and $400 for up to 200 recruits and up to $800 for above 2,000 recruits. In other words, this is a fair price a company pays $2 for a research participant plus any incentive given considering that the same kind of service they would pay a recruiting agency for $100 per head count.









