
Google Buzz, the newest product that Google pushed into the social media space has really created a buzz recently. For the users of Google’s email service, i.e. GMail, they now can start using Buzz within GMail with a one-click button, and all the powerful features offered by Google Buzz are available in their profiles.
Once you log into GMail, you’ll notice that there is a tab under Inbox, and labeled as “Buzz”. From there, you can set up your Google Profile (with your GMail username as the custom Google Profile username) and start using it the first time by importing photos from your Picasa or Flickr accounts and share the photo albums to your Buzz account.
From a user perspective, Google Buzz is user friendly and easy to use. You can post updates on Google Buzz, insert URL link or photo, and clearly this is a lot like Twitter and Facebook. For each new update (Google called it Buzz), there are public and private settings so that you have the options to send the Buzz to everyone or a specific contact group. Meanwhile Google also want to make sure your followers will participate to your publicly available Buzz, and thus the comment and like, or un-like features are built underneath each of the Buzz. Notable mentions also go to the real-time feature of Buzz; once you send a Buzz, it will instantly show on your Google Profile.
Besides, it’s also important to note that Google Buzz is available via mobile phones in several ways: from Buzz.google.com, Buzz on Google Maps for mobile, Buzz Shortcut from Google.com and Voice Shortcut, which is available in the quick search widget on Android and in Google Mobile App on iPhone.
Meanwhile, there are questions on how should we use Google Buzz to a maximum level. Simply joining Google Buzz, create an account, and following few people as well as sending some Buzz clearly isn’t much different from using the most popular social sites such as Facebook or Twitter. But linking Buzz to millions of GMail users has successfully brought this newly launched social site to a greater height. To date, Buzz simply gained tens of millions of users, mostly thanks to GMail’s loyalty users as the integration of Buzz with Gmail is part of its appeal.
Yet, we tend to think that most of the existing Buzz users like Twitter. And Twitter is officially supported by Buzz, the same is true of Picasa, Flickr, Google Reader and many more to come (but not Facebook). Apparently, most Buzz users are using Google Buzz to import their tweets as a way to send latest updates to their followers. However, it also mean that people are still spending their time on Twitter and on the other hand, Google Buzz currently does not offer any feature that’s so great which well incentivize people to leave behind Twitter, not to mention Facebook and start it over again with a new social site. Ultimately, it takes time to build a totally new strong followers on a new social site.
Nevertheless, if Google Buzz can keep up the momentum and building its own user base day by day across the Web, it’s no doubt that everyone from small businesses to Fortune 500 companies will build their Google Profiles on Buzz as a brand while paying attention to the conversations happening on Buzz.
