SWIX is a newly launched analytics that helps to collect and access data for analyzing your social media ROI. Since most companies are ignore social media at their peril, but now they must try to seek out brand opinion via social media as this is where conversations about brands are increasing taking place on the social sites.
However, measuring, calculating and even defining the metrics is not an easy task, not to mention the investment in terms of personnel, costs and time involved. Although there are variety of social media metrics tools available for free, along side with some social media tracking vendors, but it would be fascinating to get more insight into how your brand spread in different social media applications available on the Web via SWIX.
In fact, SWIX not only providing an analysis of the traffic of your company’s blog, they can helps to track the Facebook fan page, YouTube views and many others since the aggregation of various social sites is easy with a SWIX pod be created for each social media application. To know how your social media marketing campaigns are performing, SWIX provides a visual representations of how user are behaving on your different social site accounts and thus, you can make a measurable and meaningful comparisons. In addition, to better understand your social media spending, a simple table of calculation in terms of spent, cost, and return (by percentage) are also shown.
Currently, SWIX offers few level of plans range from personal membership to corporate and enterprise account. Prices range from $9.00 to $249.00.
