TwitJump is a newest third-party app that pushed into the Twitterverse. It was created as a Twitter app that helps you to build a social brand for whatsoever reason you joined Twitter, regardless it’s about your blog, product, or company brand.

Since this tool is about brand building, it will show you a bunch of features that does essentially the same same thing as any other Twitter marketing tool by offering tweet scheduling, follows other tweeters based on keywords, performance analysis (followed back count and percentage), un-follow any tweeter if some of them don’t follow you back after one month from the follow date, and many others.

Using TwitJump is just like practicing a scientific approach to run and manage your Twitter account. Once you’ve used keyword search to locate the right tweeters to follow, TwitJump will also provides recommendations on whom you should follow, and it might be a little easier for those who want a one-click bulk following. On the other hand, for those who want to have a 1:1 following and follow back ratio on their Twitter account, TwitJump as a Twitter marketing tool helps you to maintain a mutual follow/follow-back relationship.

In addition, for those tweeters who miss the “Bulk Unfollow” feature offered by Twitter Karma (that TechHotSpot did not profile on this blog at this moment), which has been removed unfortunately. Now, they can used this TwitJump in order to helps you sort through all of your follows and see who’s not following you in return, and remove them if you wish to after one-month of following.

Currently, TwitJump is offering 60-day free trial and comes with a complete features for new users. However, the purchase price for using TwitJump after that 60-day expired still unknown at the time of my writing.

Google Buzz, the newest product that Google pushed into the social media space has really created a buzz recently. For the users of Google’s email service, i.e. GMail, they now can start using Buzz within GMail with a one-click button, and all the powerful features offered by Google Buzz are available in their profiles.

Once you log into GMail, you’ll notice that there is a tab under Inbox, and labeled as “Buzz”. From there, you can set up your Google Profile (with your GMail username as the custom Google Profile username) and start using it the first time by importing photos from your Picasa or Flickr accounts and share the photo albums to your Buzz account.

From a user perspective, Google Buzz is user friendly and easy to use. You can post updates on Google Buzz, insert URL link or photo, and clearly this is a lot like Twitter and Facebook. For each new update (Google called it Buzz), there are public and private settings so that you have the options to send the Buzz to everyone or a specific contact group. Meanwhile Google also want to make sure your followers will participate to your publicly available Buzz, and thus the comment and like, or un-like features are built underneath each of the Buzz. Notable mentions also go to the real-time feature of Buzz; once you send a Buzz, it will instantly show on your Google Profile.

Besides, it’s also important to note that Google Buzz is available via mobile phones in several ways: from Buzz.google.com, Buzz on Google Maps for mobile, Buzz Shortcut from Google.com and Voice Shortcut, which is available in the quick search widget on Android and in Google Mobile App on iPhone.

Meanwhile, there are questions on how should we use Google Buzz to a maximum level. Simply joining Google Buzz, create an account, and following few people as well as sending some Buzz clearly isn’t much different from using the most popular social sites such as Facebook or Twitter. But linking Buzz to millions of GMail users has successfully brought this newly launched social site to a greater height. To date, Buzz simply gained tens of millions of users, mostly thanks to GMail’s loyalty users as the integration of Buzz with Gmail is part of its appeal.

Yet, we tend to think that most of the existing Buzz users like Twitter. And Twitter is officially supported by Buzz, the same is true of Picasa, Flickr, Google Reader and many more to come (but not Facebook). Apparently, most Buzz users are using Google Buzz to import their tweets as a way to send latest updates to their followers. However, it also mean that people are still spending their time on Twitter and on the other hand, Google Buzz currently does not offer any feature that’s so great which well incentivize people to leave behind Twitter, not to mention Facebook and start it over again with a new social site. Ultimately, it takes time to build a totally new strong followers on a new social site.

Nevertheless, if Google Buzz can keep up the momentum and building its own user base day by day across the Web, it’s no doubt that everyone from small businesses to Fortune 500 companies will build their Google Profiles on Buzz as a brand while paying attention to the conversations happening on Buzz.

Online survey has evolved over the recent years. However, for companies if they want to run their online survey within their sites, and not passing this task to some research agencies, then they can check out this app dubbed as the world’s first remote research recruiting Web app called Ethnio.

Ethnio, developed by Bolt | Peters, is a Web app allows companies to recruit participants from the Web for any kind of research for a fraction of the cost of a recruiting agency. All they need is a Web site that their target audience visits and a few minutes to customize the screener. Currently, there are some known issues appeared such as scrollbar and screengrab problems since it is relatively new in the market, but some reputable companies like Adobe, SONY have used its service for the sophisticated live recruiting.

As seen in the below, the online survey form is programing well in a single DHTML layer. The selected research participant can fill out the survey with the availability of text box, check box, or open-end question and etc. One of the common problems in conducting survey is the fakers and Ethnio is able to filter out the fakers by identifying the referring URL for each response.

Currently, Ethnio has three pricing options, free for first 20 recruits, and $400 for up to 200 recruits and up to $800 for above 2,000 recruits. In other words, this is a fair price a company pays $2 for a research participant plus any incentive given considering that the same kind of service they would pay a recruiting agency for $100 per head count.

SWIX is a newly launched analytics that helps to collect and access data for analyzing your social media ROI. Since most companies are ignore social media at their peril, but now they must try to seek out brand opinion via social media as this is where conversations about brands are increasing taking place on the social sites.

However, measuring, calculating and even defining the metrics is not an easy task, not to mention the investment in terms of personnel, costs and time involved. Although there are variety of social media metrics tools available for free, along side with some social media tracking vendors, but it would be fascinating to get more insight into how your brand spread in different social media applications available on the Web via SWIX.

In fact, SWIX not only providing an analysis of the traffic of your company’s blog, they can helps to track the Facebook fan page, YouTube views and many others since the aggregation of various social sites is easy with a SWIX pod be created for each social media application. To know how your social media marketing campaigns are performing, SWIX provides a visual representations of how user are behaving on your different social site accounts and thus, you can make a measurable and meaningful comparisons. In addition, to better understand your social media spending, a simple table of calculation in terms of spent, cost, and return (by percentage) are also shown.

Currently, SWIX offers few level of plans range from personal membership to corporate and enterprise account. Prices range from $9.00 to $249.00.

As Twitter is growing strong, more and more marketers and online business owners are jumping on this revolution and start utilizing it to generate more sales.

However, it is not easy to become a recognized name in whatsoever niche, although Twitter now is regarded as one of the most effective social media marketing tools an online business marketer can have. In other words, to promote the products you sell online, or post the product details in your tweet, and eventually hoping someone to visit the Web site URL link or product link in your tweet, you need followers.

In fact, I am by no means a pro when come to getting a huge followers on Twitter. But you either can look for some promising social media experts where you can outsource the followers building plan to them or paying a premium for a software that allows you to get thousands of followers.

Tweet Adder, a professional Twitter marketing tool is such a tool among others that can helps you get the job done. With Tweet Adder, you can manage your different Twitter accounts (provided you own a license for the unlimited profiles), and most important, to find the like-minded Twitter followers in seconds. You can define who to follow; by keyword in the tweet, or bio and even by location, and with a one-click add follows, Tweet Adder helps you to send from the default fifty (50) to thousand of sends follow as you wish. In return, you can unfollow a Twitter user who does not follow you back. Additionally, once you get a follower, you can even send the pre-set message to your follower.

Overall, nothing is as feature-rich as Tweet Adder for getting more followers on Twitter at this moment. However, the retail price for one (1) profile for this software is $55 and up to $188 for use in unlimited profiles.

Looking for the best bargain or good deals near your area? If you’re like me, checking the best deals on the Web everyday, then one of the sites you must check out is Postabon.

At first glance, I thought Postabon is one of the sites for finding coupons online, but a second look I found that this site works a bit differently from some other sites in that you can find best deals based on the “location” you select.

Postabon, co-founded by three Harvard students in 2009, is currently offers best deals mainly in the categories of eat, shop, entertainment and misc. Although you can enter your zip code and get results for the best deals in your area, but most of the deals are located in NYC.

As the domain name suggests, this site allows the users to “post a bon”, and in the Postabon system, bon is the alternative name for the best deal. However, unlike other best deal sites that aggregate deals across the Web, all the bons appeared on the site are indeed posted by the users. Besides the deal listings, Postabon also assigns a personal profile to each user, in an attempt to build up a reliable and trusted deal finders community. Of course, as a user, you can give deals the thumbs up or down as well as search the bons by numerous methods, such as city name, zip code, or based on categories or top rated that being offered.

Also, for those iPhone users, the Postabon app can gives you the best deals based on your GPS location.