The primary benefit of visiting Bitly.tv, a new lab product unveiled by Bit.ly is to know what movie clips that the world is watching now. As introduced by Bit.ly, “Bitly.tv feeds you the hippest and trendiest videos from around the Web in real-time.” However, there is a lot of hype surrounding the word “real-time.” But at first please don’t confuse it with YouTube Realtime, since it would be easy to assume that the video sites other than YouTube are dead in the water as there are only YouTube movie clips be found on the site.

Clicking on any clip in bitly.tv will pop up a dialog box that has a YouTube movie sits in the left-hand side allowing you to play or pause the clip. In addition, you’ll find the real-time tweet stream coming in via BackType, a real-time conversational search engine on the Web.