MySpace has launched a new copyright protection software for video contents that prevents users from re-posting the video clips that have been removed previously at MySpace based on the request of the copyright owners. This new software was called “Take Down Stay Down” is based on the Audible Magic technology, operated in a way that a video content was removed from the copyright owner, this technology will ensures that the video content will forever stay down and not be reposted by anyone in the future. This technology will also integrate with MySpace’s “Content Take Down Tool”, that most people acknowledged that these tools will enhanced the efforts in copyright protection that promised by MySpace.
MySpace “Take Down Stay Down” is the newest copyright protection tools that offered by them, besides the aforesaid “Content Take Down Tool.” Prior to this, they have released the “video filtering” in early this year, as well as the “audio filtering” that released in last fall.
An issue arise here, how is this “Take Down Stay Down” enforced? For the copyright protection policy, a company can either hire people and watch the contents 24 hours a day, but MySpace choose for the tools that helped them to do notice and take down. Albeit that it’s a do-able system, but eventually they also rely on the users, and of course the copyright owners to spot the new videos that they think that those are inappropriate. First go through the people, the Take Down Stay Down indeed is the second step. Just because it’s a tool, it will not able to conduct human reviews.
